Define Your Tone of Voice
A Copy Guideline dictates the way you speak to your audience, how you represent your values, and how you communicate your services.
An Introduction to
Copy Guidelines
A copy guideline defines the tone of voice for your company, and dictates the way you communicate your services, your personality, and your intentions across all consumer touch points to maintain a clear identity. It covers everything from taglines and bios to sales pitches and case studies.
The Benefits of
Copy Guidelines
A copy guideline is an invaluable tool for ensuring that all your written content aligns with your brand’s identity and standards. It enhances professionalism, efficiency, and collaboration, while also improving the customer experience. It is a crucial step towards establishing and maintaining a strong, cohesive brand.
Creating a
Copy Guideline
Once you’ve completed a questionnaire that covers your company identity, your services, your history, and your existing content, we’ll combine your responses with our extensive experience and competitor research to create a copy guideline that will enable you to communicate your services in a way that is engaging, professional, consistent, and concise.
What kind of Copy Guideline do you need?
Essential
A basic guideline to get your company on its way. It will compile the written elements you need to establish your overall tone and language, and can be used to populate your website, as well as to define serval elements of your outward messaging.
Contents of a one page website
Company taglines
Primary service offerings
Social media bios
Light tone bible (usage guidelines)
£1,000
Expanded
A full guideline to cement your brand messaging. It will define a content outline for all internal and external touch points, such as your website, social content, sales pitches, and outward messaging.
All the same as essential, as well as:
Individual service descriptions
Team member bio templates
Blog, social post, newsletter templates
Sales introduction / Elevator pitch
Full tone bible (usage guidelines)
£3,000
Extension
A guideline for a sub-brand that will be similar to, but distinct from, your existing brand. We can adapt existing content to create something unique, while maintaining a connection to a parent or sister company.
Everything in the Expansive package, but based on an existing company
£1,500
Rebrand
A guideline built on existing content that refines or revitalises your messaging. We can consolidate your existing tone and unify it under an updated style to help you revitalise and refocus your company messaging.
Everything in the Expansive package, but adapted from an existing brand company
£1,500
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“A great agency to work with - they supported a rebrand; amazing creative, a great team, and really connected to the customer.”
Kelly Slessor,
Founder, The Ecommerce Tribe -
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“I have been working with agencies for over 20 years, and have rarely had the level of commitment and passion I'm receiving from Cloud Marketing.”
Philippe Smets,
Founder, Chocolat Philippe -
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"We are very pleased to be working with Cloud Marketing, with their service, their customised approach, and the detailed application of their core expertise."
David Bellingham,
MD, Black Swan Capital Europe -
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"Cloud Marketing's clear, high-quality services have enabled me to tick off marketing tasks that would have required me to hire an entire in-house team. The work is done to an exceptional standard."
James Hughes,
CEO, Buchanan Capital Limited -
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"Cloud Marketing’s ad campaigns have delivered consistent, cost-effective, high-quality leads, and their availability and responsiveness has enabled me to pivot strategies quickly and seamlessly as and when needed."
Michal Smith,
Managing Director, i-Brokers -
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"Top knowledge and great response rate. Nice people as well!"
Francois Taljaard,
Director Of Operations, Altura Mortgage Finance
Looking for your own Copy Guideline?
Complete the form to begin developing a copy guideline for your business. This will enable you to establish a consistent and recognisable written style, enhancing your connection with your target audience across all consumer touch points.
Felix O’Shea,
Creative and Ad Director,
Cloud Insights
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