Understand Your Prospects
Improve the quality of your leads with a Scorecard. Gone are the days when a name and an email will suffice. Understand your prospects to improve the impact of your pitch.
An Introduction to
Scorecards
A scorecard is a fantastic lead generation tool that enables you to make meaningful sales offerings to your prospective clients, whilst providing them with a valuable free service that will leave them with a lasting impression.
The Benefits of
Scorecards
Scorecards allow you to learn all about your prospective clients; their strengths, weakness, challenges, and objectives, whilst also helping them to understand the areas they need to work on. This will allow you to fine tune your sales pitch to offer them exactly what they need.
Creating your
Scorecard
We’ll work closely with you to define the data that would be of most value to both you and your prospects, to compile a series of weighted and categorised questions and answers. We’ll build these into an automated and branded scorecard, and provide guidance on how best to leverage your fancy new lead generation tool across your prospective audience.
How can I get my own Scorecard?
Scorecard Creation
Building out your scorecard is a granular, and collaborative journey. We’ll need to develop a strong understanding of your services and your prospects, and work closely with you to determine the data points that are of most significance to you and the information and guidance that is of most value to them. Ultimately, you’ll be left with a lead generation tool that can be embedded onto your website, shared across your social channels and newsletters, woven into your outreach messaging, and supported with paid advertising campaigns for as long as you want*. Our Scorecard Creation service includes:
Creation of the weighted question and automated response matrix
Fully branded landing page, questionnaire, and results page design
Strategic guidance on how best to leverage the scorecard
£3,000
* Does not include platform costs, which start at £24 per month (not too bad, is it?)
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“A great agency to work with - they supported a rebrand; amazing creative, a great team, and really connected to the customer.”
Kelly Slessor,
Founder, The Ecommerce Tribe -
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“I have been working with agencies for over 20 years, and have rarely had the level of commitment and passion I'm receiving from Cloud Marketing.”
Philippe Smets,
Founder, Chocolat Philippe -
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"We are very pleased to be working with Cloud Marketing, with their service, their customised approach, and the detailed application of their core expertise."
David Bellingham,
MD, Black Swan Capital Europe -
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"Cloud Marketing's clear, high-quality services have enabled me to tick off marketing tasks that would have required me to hire an entire in-house team. The work is done to an exceptional standard."
James Hughes,
CEO, Buchanan Capital Limited -
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"Cloud Marketing’s ad campaigns have delivered consistent, cost-effective, high-quality leads, and their availability and responsiveness has enabled me to pivot strategies quickly and seamlessly as and when needed."
Michal Smith,
Managing Director, i-Brokers -
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"Top knowledge and great response rate. Nice people as well!"
Francois Taljaard,
Director Of Operations, Altura Mortgage Finance
Looking for your own Scorecard?
Complete the form to begin developing your very own scorecard. We’ll work with you to build out a lead generation tool that provides genuine value to your prospects, and gives you everything you need to make the most on-point sales pitch possibe
Felix O’Shea,
Creative and Ad Director,
Cloud Insights
Take a look at some of our selected blogs, resources, and case studies to learn more about the world of lead generation.
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