Define Your Visual Style
A Brand Guideline will cement the look and feel of your brand, enabling you to connect more meaningfully with your target audience.
An Introduction to
Brand Guidelines
A brand guideline defines the visual identity of a brand and dictates how you’re represented across all consumer touch points to maintain consistency and recognition. It covers everything from logos and fonts, to colour palettes and imagery.
The Benefits of
Brand Guidelines
A brand guideline ensures consistency, enhances brand recognition, and builds trust by standardising your aesthetic identity. It streamlines content creation, protects brand integrity, and helps to facilitate clear and cohesive communication with the audience.
Creating a
Brand Guideline
Once you’ve completed a questionnaire that covers your company identity, your stylistic preferences, and your existing assets, we’ll combine your responses with our extensive experience and competitor research to create a brand guideline that will enable you to present your business consistently and identifiably.
What kind of Brand Guideline do you need?
Essential
A basic guideline to get your brand on its way. It will compile the visual elements you need to establish your aesthetics, and can be used to brand your website, as well as to create social content and company assets.
Custom logo
Font families
Colour palette
Email signatures
Primary featured imagery
‘Brand in Action’ slide
£1,000
Expanded
A full guideline to cement your visual identity. It will allow for the creation of all internal and external touch points, such as your website, social content, service decks, email signatures, and company assets.
All the same as essential, as well as:
Secondary and supporting featured imagery
Brand shapes
Email signatures
Letterhead, and presentation slide templates
Social media templates
£3,000
Extension
A guideline for a sub-brand that will resemble, but stand apart from, your existing brand. We can adapt current assets to create something unique, while maintaining a connection to your existing brand identity.
Everything in the Expansive package, but based on an existing parent brand
£1,500
Rebrand
A guideline built on an existing brand that refines or revitalises your identity. We can consolidate your existing assets and unify them under an updated style to help you look your best, stand out, and stay ahead of the curve.
Everything in the Expansive package, but adapted from existing brand assets
£1,500
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“A great agency to work with - they supported a rebrand; amazing creative, a great team, and really connected to the customer.”
Kelly Slessor,
Founder, The Ecommerce Tribe -
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“I have been working with agencies for over 20 years, and have rarely had the level of commitment and passion I'm receiving from Cloud Marketing.”
Philippe Smets,
Founder, Chocolat Philippe -
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"We are very pleased to be working with Cloud Marketing, with their service, their customised approach, and the detailed application of their core expertise."
David Bellingham,
MD, Black Swan Capital Europe -
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"Cloud Marketing's clear, high-quality services have enabled me to tick off marketing tasks that would have required me to hire an entire in-house team. The work is done to an exceptional standard."
James Hughes,
CEO, Buchanan Capital Limited -
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"Cloud Marketing’s ad campaigns have delivered consistent, cost-effective, high-quality leads, and their availability and responsiveness has enabled me to pivot strategies quickly and seamlessly as and when needed."
Michal Smith,
Managing Director, i-Brokers -
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"Top knowledge and great response rate. Nice people as well!"
Francois Taljaard,
Director Of Operations, Altura Mortgage Finance
Looking for your own Brand Guideline?
Complete the form to begin developing a brand guideline for your business. This will enable you to establish a consistent and recognisable visual style, enhancing your connection with your target audience across all consumer touchpoints.
Felix O’Shea,
Creative and Ad Director,
Cloud Insights
Take a look at some of our selected blogs, resources, and case studies to learn more about the world of branding.
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